For this edition, we are going to focus on elements of winter selling. How does it differ from other seasons? What are the benefits of selling in the winter? What specific steps can you take to get your home ready for winter selling? Let's find out…

Online All the Time
Today's home buyers do most of their home searching online, especially when the weather is bad. Plus, with multiple apps right at their fingertips, buyers can set alerts to let them know when a home has been placed on the market that matches their desired criteria. This makes it easy for them to be constantly checking the internet for new listings before bed, during their lunch break or while waiting in the checkout line at the grocery store. Even though open houses and showings are less frequent in the winter, buyers are still actively lookin...

Many sellers believe that spring is the best time to place their homes on the market because buyer demand traditionally increases at that time of year, but what they don't realize is that if every homeowner believes the same thing, then that is when they will have the most competition!
Housing supply traditionally shrinks at this time of year, so the choices buyers have will be limited. The chart below was created using the months' supply of listings from the National Association of...
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